MVMF is a true grassroots, DIY, community-driven enterprise. By focusing on quality over quantity, they have demonstrated that building a strong lineup of independent musicians and creating an intimate atmosphere of vendors and art is the best way to nurture and grow an audience. A random sampling of festival-goers confirms that for every first timer, there is a camper celebrating their either straight summer of vibing. The same can be said for the bands, many of whom who have been booked for four, or five or even six years running. That loyalty is a driving force for the faithful to keep returning, aided by the promises of new friends and new musical discoveries.